How crucial can an top domain name be?

One of the most essential preconditions for establishing a successful online presence is the domain. It is what people will notice first when they visit your site and what they will relate you with. The domain name should be easy to remember, but should also be something that tells your web page's visitors what the website is about.

Generic Top-Level Domain Names (gTLDs)

A domain usually has two components - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have, for example, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain. There are a couple of categories of Top-Level Domain Names that you should contemplate before you pick the domain name you want. Your decision should rest on the aim of your site and on its target viewers. Let's take a gaze at the gTLDs, or generic Top-Level Domain Names - these are the most typical TLDs aimed to denote a specific intention - .com (commercial organizations), .net (networks), .biz (businesses), .info (informative resources), .org (not-for-profit organizations), .mobi (mobile devices), .asia (the Asia-Pacific), .name (individuals or families), .pro (particular professions), and so on. As you can perceive, these Top-Level Domains cover most spheres of life, so you should go for the one that would portray the aim of your site best. There is no limitation as to who can register such domains, but some of them include extra steps to demonstrate that you qualify to register such a domain (.mobi and .pro, for instance).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific Top-Level Domains. Each country has its own ccTLD. Opting for such a Top-Level Domain Name is good if your target group of site visitors is from a certain country. Many guys would prefer to buy commodities or services from a local site, and if your aim is Canada, for example, selecting a .ca Top-Level Domain could increase the visits to your website.

URL Forwarding

You can register a number of TLDs, which can forward your site's visitors to a given web site such as, for example. This would raise the traffic and reduce the likelihood of someone stealing your visitors by registering the same Second-Level Domain Name with another Top-Level Domain Name - if you are not availing of a trademark.

Name Servers (NSs)

Every TLD has domain name records. The name server records (NS records, a.k.a. DNS records) display where the domain is hosted, in other words they point to the web hosting vendor whose name servers (NSs, also known as DNSs) it is using now. You can switch the name servers of your domain at any moment. You can have your domain name registered with one company and get the web site hosting service itself from another. In this way, if you register your domain and detect good website hosting packages someplace else later, you can point your domain to the new provider's NSs instantaneously.

Name Server Records (NS Records)

On the whole, as long as your domain utilizes a particular pair of name servers, all its NS records will direct to the same web page hosting distributor. Some hosting distributors, though, enable you to modify specific NS records, such as the A records and the MX records of your domain. The A record is an Internet Protocol address, which exhibits on which hosting server your website is hosted, while the MX records specify which web hosting server tackles the electronic mail accounts associated with your domain name. For instance, if you appoint a new website designer and he devises an .ASP website that will be located on his own Windows hosting server, you may desire to alter only the Internet Protocol address (the A record) but not the MX records of your domain. So, will direct to the Windows hosting server, but your e-mails or any sub-domain names such as or will still be in your present Linux site hosting account. The .ASP environment is built by Microsoft and necessitates a Windows web server, even though a Linux web hosting server would be way more reliable.

Budget TLDs Furnished by ''

Just a few web hosting distributors enable you to edit certain domain name server records and quite often this an additional paid service. With , you get a vast variety of TLDs to choose from and you can modify all domain records or forward the domains via a forwarding tool at no added charge. For that reason, '' would be your best pick when it comes to administering your domain and to setting up a successful presence on the Internet.